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iii. Selected Works (2003–2025)

  1. Festspillene i Nord Norge
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  35. Mammon
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iv. From The Archives

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Copyright © J.M.H

Oliasoft1 - Well Planning


Set of Information films for oil sotware development firm Oliasoft



Fig.01. — Films 1-3 



i. Project Background
        In a industry of heavyweights and outdated systems, Oliasoft is rewriting the rules. Their cloud-based software for oil well planning, built on open APIs, puts user-friendliness, full automation, and cross-compatibility first, no clunky workarounds, locked-in customers or wasted time. A purpose-built toolkit that covers every stage of well design, faster, smarter, and made for engineers who are done wrestling with yesterday’s tech.



Fig.02. — Automatic calculation updates
Fig.03. — Future proofing operations


Client:
Oliasoft


Product:
Series of Information Films


Year:
2025


Design, direction, animation, illustration:
Joseph Hodgson


Sound Design:
Are Åberg, Åberg Audio


Designed at:
Racecar




ii. Process
       To help tell that story, I created a series of films that made the complex feel simple, without watering it down. Clear, approachable, and packed with the real magic behind the software. Abstract ideas like data flows, modules, and APIs were brought to life through a clean, tactile visual language, easy to grasp, seamless, and flowing, just like the software itself. 

       Every frame was designed to mirror the intuitive, frictionless experience Oliasoft delivers and to throw a sharp contrast against the clunky legacy systems they’re replacing. Starting from the visual identity developed by Snøhetta Design, I expanded it into a dynamic, motion-based system, modern, bold, and full of the energy that defines Oliasoft’s technology.

       The resulting set of films helped Oliasoft stand out in a crowded market, break through complexity and make their story clear, compelling, and easy to grasp, not just for engineers, but for decision-makers too.


Fig.04. — Open API’s
Fig.05. — Oliasoft modules 
Fig.06. — Seamless integration
Fig.07. — Stylised UI, simplified to clearly communicate
Fig.08. — Freedom! 
Fig.09. — Data flow transition
Fig.10. — Module integration
Fig.11. — Interconnected modules
Fig.12. — Data visualisation

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